Email readership on smartphones is rocketing. But the biggest implication isn't for email
You don't have time to blather or boast in an email.. So you have to use your words and phrases wisely if your emails have a chance to be effective atpushing readers to respond or take action. Generally, a marketing email's aim is simply to tell recipients about a special offer or promotion. The main selling then takes place on the business' website.. While emails are short, writing subject lines which get them read and writing email messages enticing enough to generate clicks can be very difficult. With only 100 words to play with, you have to choose every one carefully.. You can also see how profitable your email copywriting has been to the last click, with every open, click through and sale recorded. [...]
Email readership on smartphones is rocketing. But the biggest implication isn’t for email is a post from: The Copywriter's Crucible - Punchy copywriting by freelance copywriter Matt Ambrose
The post Email readership on smartphones is rocketing. But the biggest implication isn’t for email appeared first on The Copywriter's Crucible - Punchy copywriting by freelance copywriter Matt Ambrose.
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