http://www.leadbolt.com/blog/2013/12/advertisers-holiday-offer-especially/
Learn How To Benefit From Using Mobile Marketing
Since there are a myriad of things to consider when promoting your business, when the time comes to initiate a mobile marketing strategy, you might wonder where to start. This article's tips will turn you into a better mobile marketer.
Every printed ad you publish should include a QR code for those with smartphones. This will make it simple for people with smartphones to access your site and any special offers you may have. Make sure these codes are on the different printed material you provide. If a customer is interested, the QR code is a straightforward way for them to learn about your business.
Make your mission statement that is more about what your own purpose is more than anything else to be successful in mobile marketing. Always find out if a move makes sense for your business.
A standalone platform for mobile devices needs to have a home base. Your mobile presence should be about driving people to the home base, or keeping in touch with people who already visit your home base. Do not rely on the mobile campaign alone develop and design your home base for your customers.
Avoid sending messages to people at inconvenient hours of the day. Sending out texts at bad hours will just annoy customers.
Mobile platforms that are designed as standalone also need home bases to be successful. Your mobile presence should be about driving people to the home base, or keeping in touch with people who already visit your home base. Your entire business model shouldn't be based on mobile marketing.
Limit the time that you send offers to your customers, nobody wants to receive a evening text. Customers will be unlikely to buy your product, even if they like it, if you have bothered them at odd hours of the day.
As you can see, methods of mobile marketing are quite different, but the basics are the same. Usually only differences are in the level of technology involved and how that technology is utilized. When attemping to decide which method will work best for you, you will want to use good sense and research. With these two tactics involved, you should be able to tell which one will fit well with your business and with your budget.
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